Personal Protection
- Life Insurance
- Term Life Insurance
- Universal Life Insurance
- Whole Life Insurance
- Endowment Insurance
- Critical Illness Insurance
- High-end Medical Insurance
- Voluntary Health Insurance Scheme
- Accident Insurance
- Travel Insurance
- Pet Insurance
- Overseas Study Insurance
- Car Insurance
- Investment-linked Assurance Scheme
- Discretionary Investment Solutions
Life Insurance
Life insurance is a risk management solution in financial planning. In the event of the insured’s death, it provides financial security to their family and loved ones, alleviating the financial burden that may arise from the insured’s passing.
Term Life Insurance
This is a term life insurance policy with a fixed term or specified age. It has lower premiums and higher coverage amounts. If the policyholder passes away within the specified period, the insurance company will pay the designated death benefit to the policyholder’s beneficiaries. These policies focus on providing a death benefit during the policy term and do not include a savings component.
Universal Life Insurance
Universal life insurance is a life insurance plan that caters to the flexibility and adaptability required in modern life.
Unlike traditional life insurance, Universal life insurance combines three main features: protection, savings, and investment. Policyholders can increase the coverage amount on the same policy without the need to purchase a new one. If the policy has accumulated cash value, the policyholder can also choose to suspend premium payments.
Whole Life Insurance
Whole life insurance is a life insurance product that combines both protection and investment returns. A portion of the premiums is allocated towards investments, and the policyholder has the option to make periodic withdrawals or allow the earnings to accumulate within the policy until surrender, the insured’s death, or the end of the coverage period, at which point a lump-sum payment is made.
Critical Illness Insurance
Critical illness insurance provides coverage for severe illnesses such as heart disease, cancer, stroke, organ transplantation, or accidental disabilities. Some critical illness policies also cover various childhood diseases and even unknown illnesses. If the insured is unfortunately diagnosed with a covered illness, the insurance company will provide a lump sum payment that can be used to cover medical expenses, rehabilitation treatments, or daily living needs.
Voluntary Health Insurance Scheme (VHIS)
VHIS is a voluntary health insurance program introduced by the Hong Kong Government. It aims to provide Hong Kong residents with more comprehensive medical protection to supplement the limitations of public healthcare services and the inadequacy of private health insurance.
The maximum premium deduction for each insured person under VHIS is HKD8,000 per tax year. Taxpayers can purchase approved policies for themselves or multiple approved policies for themselves and designated family members, all of which are eligible for tax deductions.
Endowment Insurance
Endowment Insurance is a long-term insurance product designed to provide both life protection and long-term saving goals. It achieves this by sharing in the profits of the policy, offering potential long-term returns. The cash value of the policy fluctuates based on the non-guaranteed benefits (dividends) distributed by the insurance company.
Generally, the higher the proportion of non-guaranteed benefits, the higher the potential returns, but the policyholder also faces greater variability in the returns received, indicating a relatively higher investment risk.
High-end Medical Insurance
High-end medical insurance is an insurance product or plan that offers comprehensive and high-quality medical protection. It is typically designed for individuals or families with higher healthcare needs and budgets, aiming to provide enhanced coverage and assess to top-tier
medical services.
Accident Insurance
The purpose is to provide financial protection for injuries or loss of life resulting from accidental accidents. It can provide monetary compensation to the insured individual in the event of an accidental accident to cover expenses such as medical costs, disability, or loss of income that may arise. Some insurance companies offer accident insurance with special value-added features, making it more flexible.
Travel Insurance
Travel insurance is an insurance product that provides protection for travelers. It offers coverage for various risks that may occur during a trip, including accidental injuries, illnesses, emergency medical services, lost or damaged luggage, flight delays or cancellations, and other unforeseen circumstances.
Pet Insurance
The cost of pet ownership is significant nowadays, especially when it comes to their substantial medical expenses. Therefore, pet insurance can help policyholders bear the financial burden of unforeseen pet illnesses, accidents, medical treatments, vacation boarding, burial, and more.
Car Insurance
All car users, including the owner and authorized users, are required by law to purchase third-party insurance for the respective vehicle. This insurance is meant to protect against third-party bodily injury resulting from accidents, and it is a mandatory requirement. The price of general car insurance is influenced by four factors: the age of the owner, the duration of owning a license plate, the car model, and the occupation of the car users. Additionally, different insurance plans may have different deductible fees based on the circumstances. “BS” team analyzes and recommends the most suitable plan for clients, saving them the time and effort of researching and selecting on their own.
Overseas Study Insurance
Overseas study insurance provides comprehensive coverage for students studying abroad, including medical expenses, personal accidents, and property protection. Among these coverages, medical protection is the most important insurance. Many overseas governments require valid insurance proof from overseas schools during student enrollment to ensure that students have financial support in case of medical needs. “BS” team analyzes and formulate the most suitable insurance plan for clients based on local government requirements to ensure that students receive the best protection while studying abroad.
Wealth Enhancement Services
Investment-linked Assurance Scheme (ILAS)
ILAS is an insurance product that combines life insurance protection with investment options. It provides policyholders with flexible investment choices while offering risk protection. “BS” considers the client’s investment preferences and return objectives, providing professional investment advice and staying updated on market changes to provide clients with the latest market information.
Discretionary Investment Solutions (DIPS)
The client entrusts the complete trading and decision-making authority of their assets to the company. “BS” ‘s professional advisory team customizes personalized asset allocation strategies based on the client’s needs, goals, and risk tolerance. The team regularly evaluates the performance of the strategies, keeping the client informed about the status and returns of their assets.

